Claire Swedberg: Tegu Uses Smart Fixtures to Build Sales

The construction-toy company has installed RFID-enabled display cases at stores, enabling it to track which products are sold, automatically bill the retailer accordingly and order replacements.

Jun 15, 2016—Tegu, a toy company headquartered in Honduras and the United States, is deploying ultrahigh-frequency (UHF) RFID-enabled fixtures for displaying and selling its magnetic and wooden building blocks on consignment. With RFID technology provided by Seeonic built into its fixtures, Tegu can account for its remote consignment inventory while ensuring that every participating store is adequately stocked. The result, according to the company, is that Tegu can now sell three times more stock-keeping units (SKUs) at those stores than it had been able to in the past.